Bus Fleet
Fixed ETM tablet consoles and live GPS telemetry.
- Active
- 342
- Sync
- 99.7%
- Passengers
- 8,547
New
Introducing Merlin AI — agentic intelligence for transport
The future of transport runs on intelligence.
iFusion builds ITSO-certified fare collection hardware and agentic AI software that gives operators, authorities and passengers something they have never had before: a transport network that learns, adapts and improves — on its own.
Unified across all public transit
Our intelligent hardware and the Merlin AI platform are positioned to power every mode of transit in the UK.
Tram & Metro
Account-based Tap & Go contactless reader systems.
- Active
- 156
- Sync
- 99.9%
- Passengers
- 12,834
Rail Systems
ITSO compliance, ticketing platforms and validation terminals.
- Active
- 89
- Sync
- 99.8%
- Passengers
- 34,291
Taxi & Ride
Portable hand-held payment and validation terminals.
- Active
- 521
- Sync
- 99.6%
- Passengers
- 6,123
Our belief
We believe transport should think ahead.
Public transport should not be reactive. It should not wait for a complaint to discover a problem, wait for a spreadsheet to reveal a trend, or wait for next quarter to adjust a fare. Every bus, every journey, every tap of a card generates data that — when connected through intelligence — can make the next journey better than the last.
That is the future we are building. Not just devices that collect fares. An intelligent network where hardware and software work together to help operators run better services, help authorities meet their commitments, and help passengers get where they need to go.
Our approach
Hardware that connects.
Software that thinks.
Every iFusion device — from the on-bus machine processing a contactless tap to the portable terminal validating a school pass — is a sensor in an intelligent network, feeding real-time data into Merlin, our agentic AI platform.
It watches your fleet
Every transaction, GPS position and boarding event flows in real time — not at the end of the shift, not when the vehicle returns to the depot. Now.
It learns your patterns
Machine-learning models find the trends a human would miss: a dwell-time problem at one stop, a fare that no longer fits how people travel.
It tells you what to change
This is not dashboards and downloads. Merlin recommends the specific action — before you have to ask — and drafts the compliance reports your authority needs.
Solutions
Solutions built around you
Whether you run a fleet of five hundred, deliver a Bus Service Improvement Plan, or account for every child on every journey — we have built solutions for how you actually work.
For Operators
Streamline operations, capture every fare and see your entire fleet in real time. ITSO-certified devices handle contactless, cash, smartcard and mobile — while feeding live data into tools that help you run a better service.
For Authorities
Evidence your Enhanced Partnership outcomes, monitor operator performance against agreed standards, and give passengers the seamless, multi-operator experience your BSIP promised. One connected platform.
For School Transport
Every child accounted for. Every journey tracked. School Tracker gives parents, schools and operators real-time visibility into who boarded, when and where — replacing paper registers with automated safeguarding.
Intelligence
Your fleet has a brain. Meet Merlin.
Merlin is the agentic AI behind every iFusion device. It does not wait for you to run a report. It watches your operation, spots the patterns you would miss, and recommends the changes that save you time and money.
Observe
Real-time data from every device, unified — no uploads, no batch processing, no delays.
Reason
Demand forecasting, anomaly detection and fare modelling find what humans miss.
Act
Specific recommendations and ready-made compliance reports — it works for you.
Real-time fleet dashboard
Every vehicle on a live map. Track service against timetable and act from the same screen.
Compliance, automated
BODS datasets and EP evidence, generated for you.
Fare optimisation
Model the revenue impact before you change a price.
In partnership with industry leaders
“iFusion replaced two suppliers, three spreadsheets and a fortnight of manual reporting. Merlin now tells us what to fix before our customers feel it.”
N
NihalAce Vehicles
Get started
See it running. On your routes.
The best way to understand iFusion is to see it working. Book a live demonstration and we will configure our devices and Merlin AI to your routes, your data and your challenges.